It lives in the feed.
Shot the way people really post, so it earns attention instead of interrupting it.
Company Profile
MAKE IT ROLL.
About us
Built for the scroll. Trained on the big screen.
YallaRoll is a creative production house for brands that can't afford to be skipped. We make UGC that feels like a friend's recommendation and AI ads that look like they cost a fortune.
Behind that sits 15+ years of commercials, TV shows and documentaries across KSA, Egypt and the UAE. Same eye for story. Faster cameras.
And for 10+ years, clients have trusted us with their social media content, from single campaigns to always-on output.
What we believe
An ad has three seconds to earn the fourth.
- Hook first.If the opening doesn't stop the thumb, the rest doesn't exist.
- Craft always.Phone footage still deserves light, blocking and a real edit.
- Local for real.The right dialect, the right street, the joke your audience actually tells.
- Fast, never sloppy.Speed comes from a clear idea, not from cutting corners.
UGC
Real people. Sharp hooks. Ads that don't look like ads.
AI ADS
Worlds no budget could build, directed by filmmakers.
Plus full commercial production: social and TV ads, shows, documentaries, music videos, food, events.
Chapter one
Real faces. Real hooks. Made for the feed.
UGC
People don't trust ads. They trust people.
A face sells faster.
A creator who sounds like your customer does in 20 seconds what a slogan can't.
One idea, many openings.
We shoot several hooks per concept, so your media team has real options to test.
Our UGC process
How a scroll-stopper gets made.
Decode
We study the product, the buyer and what's already working in the feed.
Hook
The first three seconds get the most work. Several openings for every idea.
Cast
A face and a dialect your audience believes: Egyptian, Khaleeji or English.
Shoot
Real rooms, real streets, phone-first framing. Directed, never stiff.
Cut
Fast edit, native captions, and the product on screen at the exact right beat.
Multiply
New hooks on the same body, ready to test and scale.
Our creative toolbox
Never the same ad twice.
UGC
Press play. Sound on.
LikeCard
One app. A whole universe.
Gift cards don't sound cinematic. So we took them to a desert battlefield, a gamer's den and a room shared with a giant orange monster. Every offer got its own world.
Case study
First, we turned LikeCard's existing content into highly engaging compilation ads. Then we cast diverse talent and built concepts for every type of customer and concern.
- +15%
- CTR
- −25%
- Ad spend
Wafeq
One product. Many voices.
Accounting software, explained by people who've felt the pain. The owner of an accounting firm at his desk. A freelancer racing a VAT deadline. Same product, a different story for each buyer.
Wafeq
Case study: UGC vs. other video creative
UGC won leads at a third of the cost.
| Metric | UGC | Other video |
|---|---|---|
| CTR | 1.30% | 0.55% |
| ThruPlay rate | 11.70% | 4.21% |
| Avg. watch time | 4.0s | 1.8s |
| Leads | 64 | 12 |
| Cost per lead | $39.52 | $119.02 |
84%of all leads came from UGC, on 64% of the budget (64 of 76 leads).
Top performer: the Accounting Partner video
- 140,588
- impressions
- 32
- leads
- $28.47
- cost per lead
- 18.99%
- ThruPlay
Best single version: 25.85% ThruPlay at $20.77 per lead.
Ya Hala & MSA University
We go where the story is.
Petra for a travel eSIM. A lab and a crime scene for a biotech degree. The location isn't a backdrop. It's the idea.
Chapter two
If you can imagine it, we can roll it.
AI ADS
Directed by filmmakers. Not typed by a prompt.
No location is out of reach.
An elephant in an Upper Egypt village. A packed stadium. Cairo at golden hour. All without a permit.
The eye makes the difference.
Anyone can generate a shot. We bring lensing, light, blocking and pacing from years on real sets.
Big ideas get a yes.
Concepts that used to die in the budget meeting can finally get made.
Our AI process
We don't generate ads. We direct them.
Story
A real script and shot list. The idea comes first, the tools second.
Look
Lens, palette, era and light, set like a director's lookbook.
Cast
Characters who stay the same from shot to shot, and feel from here.
Generate
Every shot built, rejected and rebuilt until it holds up.
Direct
Performance, rhythm and continuity, shaped in the edit.
Finish
Grade, sound, Arabic captions and your brand, in every format you need.
AI ADS × LikeCard
A whole city, one question.
A launch film moving from Cairo's rooftops to gamers' bedrooms, asking whether Egypt knew LikeCard had arrived.
AI ADS × SU Tech
Every future, in one film.
A university's promise told through the people it could turn you into, with a new world in every scene.
AI ADS
A nation holding its breath.
Stadium floodlights, alley-side football and a flag on every car. The feeling of match day, built frame by frame.
AI MUSIC VIDEO
The village found its beat.
An AI music video from Upper Egypt. Elephants, flames and very serious grandmothers, every shot cut to the song.
Which one do you need?
Trust, spectacle, or both.
UGC
- You need people to believe it
- You want many versions to test
- Your product needs a human demo
AI ADS
- The idea can't be shot for real
- You want a cinematic brand moment
- Your campaign needs a whole world
Both
- AI for the big opening
- UGC for the proof
- One campaign, one team
Showreel
Press play.
Chapter three
Real cameras. Real crews. Big brands.
Live-action production
We shoot high-end commercials too.
Beyond UGC and AI, we run full production: commercials, social media ads, brand content, shows and documentaries for the region's biggest names. Tap any project to watch it.
Worked with
Some of the brands we've worked with.
- KSA
- Egypt
- UAE
The team
Producers. Directors. DOPs. Creators. AI artists.
One team from the first idea to the last delivery. We work in Egyptian, Khaleeji and English, and we know the market we're shooting for.
- 15+
- years in production
- 100+
- brands worked with
- 3
- markets: KSA, Egypt, UAE
- 2
- ways to make it: camera and AI
Got something to roll?
Send us the brief.
MAKE IT ROLL.